74% people have excess stress.
Cortisol (stress hormone) damages healthy cells, accelerating hair loss, wrinles, and sleep issues. At VEDIC LAB®, our clinically superior Ayurvedic formulations reverse this damage so we can live a healthier, more beautiful life. With proven market fit, 40+ international awards, >$2 million annual run-rate, VEDIC LAB® is one of the most successful new brands in Europe.
About the brand
Stress is not just mental, it damages healthy cells. And it’s rising worldwide. The impact is clear:
- Hair thinning and hair loss.
- Poor sleep and lower energy.
- Reduced skin elasticity, faster aging.
Ayurveda, the world’s oldest wellness system, has 5,000 years of expertise and 600+ herbs proven to address these issues. Yet traditional Ayurvedic brands lack clinical R&D, premium positioning, and global appeal to scale in Western markets.
VEDIC LAB® changes this. We combine Ayurvedic herbals with Swiss biotechnology to create innovative, patent-filed formulas in premium products. Customers immediately see the value, buy, and repurchase. We are elevating the limits of traditional Ayurveda, unlocking the global markets.
Swiss
Biotech
0%
Minoxidil
No Residue,
No Rinse
Biorius Clean
Certified
99%+
Natural
Cruelty Free
& Vegan
VEDIC LAB® is investment ready:
As a co-owner of VEDIC LAB® you benefit from numerous dimensions:
- Purposeful brand: Supporting a mission that helps people with hair loss, sleep, and stress-related issues.
- Superior products: Unique, clinically proven, and patent-filed formulas with multiple industry awards.
- Strong financials: Over $1M in sales and now 2x the run-rate, with positive contribution margin: rare growth momentum + strong P&L..
- Scalable markets: Hair loss, sleep, and stress-driven concerns are huge global categories. Proven traction across Europe, USA, and Asia.
- Clear exit potential: Fills a portfolio gap in large corporates: clinically superior Ayurveda at premium pricing, exactly what they seek.
- Expert team: Led by CEO Shivi Gupta (ex-Chief of Staff J&J EMEA, Global Marketing Head Hair Care) with Vera, a fashion & design management expert, other top-tier talent and eminent angels backing us.
Incredible journey so far
Setup and readiness
- Company formation: Swiss EcoNaturals company formed in Zug, VEDIC LAB registered.
- Pre-Seed 1 raise: CHF 500k at 5.6m valuation through angels.
- Formulas kicked off with clear thesis and science.
Impactful launch
- Brand, website, products ready. Launched in July 2024.
- Pre-Seed 2 raise: CHF 700k at 9.6m valuation through angels.
- Team, agency and partner network ready.
- Wellness App launched for unique phy-gital ecosystem.
Impressive performance
- Crossed $1m in sales, scaing up to >$2m in annual run-rate.
- Achieved operational-break even with CM positive P&L.
- 10,000+ happy customers, 40+ international awards.
- Seed raise of CHF 500k at 15m valuation through angels.
Rapid scale up
- Expand hair loss portfolio for bigger basket size.
- Expand offline presence in pharmacy beauty stores.
- Strengthen team with supply chain, marketing, others.
Rapid topline growth
>$1m revenue
>2m annual run rate
$130+
Average order value
30%+
Repeat rate
Unit Profitable
Why investors love VEDIC LAB®
“VEDIC LAB impresses me at every turn with their clarity of vision, focus on quality and hard work.”
-Lukas Speiser, Swiss entrepreneur, Shark Tank (Hohle Der Lowen) investor.
“The quality of their formulas and package makes them stand out. VEDIC LAB is unique”
-Dr. Felix Bertram, Leading dermatologist, owner of SkinMed clinics, Switzerland.
“I know Shivi - he is driven to succeed in everything he does. Combined with my passion to see Ayurveda scale up, it was a great combination”
-Akriti Chopra, COO and Co-founder of Zomato, India’s top start-up to IPO company.
“The founders strength and mission made it a no-brainer to invest as my 1st angel investment. I am glad I made that decision!.”
-Birgit Schuhbauer, ex VP of OTC at Johnson & Johnson
“ I know there is a large space for a high quality and scientific Ayurvedic brand. VEDIC LAB is leading the way”
-James Kenney, seasoned dermatology and consumer health leader.
TRUSTPILOT Review summary
Reviewers overwhelmingly had a great experience with this company. Customers are particularly pleased with the quality and effectiveness of the products, especially those designed to combat hair fall and thinning. People appreciate the natural, Ayurvedic approach, noting the absence of harsh chemicals and the gentle yet effective formulas.
Consumers highlight visible improvements in hair health, such as reduced hair fall, increased hair density, and a healthier scalp. The ease of use, pleasant scent, and non-greasy texture of the products are also frequently mentioned. Furthermore, reviewers consistently praise the outstanding customer service, noting the helpfulness, responsiveness, and genuine care demonstrated by the company's
The VEDIC LAB team of experts
Shivi Gupta
Co-founder, CEO
Former Chief of Staff EMEA, Global Marketing Head, Hair Care, Johnson & Johnson
Vera Gupta
Co-founder, COO
Former head of marketing & sales, Somniacs AG.Fashion & Design Management graduate, Paris
Abhishek Khosla
Fract. CFO
15+ years in finance, M&A, and operator roles
Marta Scotti
Head of Design
7+ years leadership roles in graphic design, Milan
Khushal Hunduja
Head of e-commerce
7+ years in e-commerce growth, India
Fatima Zaidi
Customer relations
10+ years in customer management, India
We cannot win alone - it needs a movement.
With your investment, you become part of this movement: you are helping enhance awareness and bring clinically superior Ayurvedic science to do what’s so much needed today - reverse the damage of stress on our everyday lives.
This needs a strong partner along our side.
We have the right brand, amazing products, the proven momentum, and an experienced team. When you join us too, together we create bigger, better impact and take VEDIC LAB® from a fantastic new brand to become #1 Ayurvedic science brand in the world.
Information about the Company
Company: Swiss EcoNaturals AG
Founded: 2023
Commercial register: CH-170.3.048.339-3
E-Mail: shivi@vediclab.com
Investment process
- Target raise: CHF 500,000
- Valuation (pre-money): CHF 15m
- Completed: 80%
- Remaining: CHF 100,000
- Minimum cheque size: CHF 10,000
- Process: Syndicate pooling.
- Partner platform: Leva, accredited Swiss syndicate platform.
- Investment manager: Ankit Anand, Riceberg Ventures.
- Platform process fees: 3%
VEDIC LAB provides a purposeful, attractive opportunity:
- Strong Growth Metrics → $2 million+ Annual run rate.
- Profitable unit economics.
- Defensible IP & Brand → Patent-pending formulations, premium positioning.
- Global Recognition → 40+ international awards, trusted by 10,000+ users.
- Massive Market → Ayurveda + biotech + premium wellness = high growth.
- Experienced Leadership → Founders with deep category expertise.
- Credible Backing → Existing angels with impressive profiles.
- Clear Exit Potential → Positioned for acquisition by global conglomerates, strategic exits possible in 3–5 years.
How to invest
Investing in VEDIC LAB is simple, secure, and compliant thanks to our partnership with LEVA, a Swiss FINMA-approved platform:
- Register: Click “Join the Syndicate” and sign up via LEVA..
- Choose Your Ticket Size: Minimum investment starts at CHF 10,000.shareholder rights in VEDIC LAB.
- Direct Equity Rights: LEVA consolidates all investor tickets into one syndicate, but you enjoy direct shareholder rights in VEDIC LAB.
- Swiss-Regulated Security: LEVA ensures your investment is transparent, compliant, protected.
FAQ
Why angel investing?
How was the valuation set?
Is an exit planned?
Can I invest more than CHF 10k?
Until when can I decide?
"Stress is silently eroding our health. We built VEDIC LAB® to reverse its damage using clinically proven Ayurvedic science — and we’re just getting started. This is a rare chance to invest early in the future of integrative wellness."
- Vera & Shivi Gupta