A few months ago, we were invited to present VEDIC LAB on Die Höhle der Löwen Schweiz. For a young Swiss brand rooted in Ayurvedic science and Swiss biotechnology, it was both an opportunity and a test. Could we explain how we help reverse the effects of stress — for hair, skin, and wellbeing — in just a few minutes on live TV? This is what happened.
Chapter 1:
Why we applied
At VEDIC LAB, we know that the right people — investors, advisors, believers — are key to bringing Ayurvedic science to more people. Our goal: to build the #1 Ayurvedic science brand, proudly founded in Switzerland.The show was a fantastic opportunity to:
- Find one or two Lions who truly understood our mission.
- Share the power of clinical Ayurveda with millions across Switzerland.
Chapter 2:
The preparation, and an unexpected problem.
Preparing for the show took weeks of focus. But then came a twist: the pitch had to be entirely in German. Shivi, our India born CEO, was not yet fluent enough for live TV — so he made a selfless choice to step aside.
Dr. Alina, our medical advisor and one of VEDIC LAB’s earliest team members, joined Vera on stage. Together, they trained tirelessly to deliver the perfect pitch, even though finance wasn’t their core strength.
Chapter 3:
Pitch Day, an emotional rollercoaster.
When the cameras rolled, Vera and Dr. Alina delivered with passion and poise. The Lions were visibly intrigued and genuinely loved the brand.
Then came a thrilling moment: Lukas Speiser (one of Switzerland’s top brand experts) made an offer of CHF 600,000. His belief in our mission was deeply motivating.
Although the deal didn’t align in the end, we walked away with satisfaction that the Lions saw real value in VEDIC LAB.
Chapter 4:
After the cameras, a wonderful twist!
The story didn’t end there. Weeks later, conversations with Lukas continued, and he officially joined VEDIC LAB as an investor and advisor! Soon after, Dr. Felix Bertram, one of Switzerland’s most respected dermatologists, also joined us. He had tried our products, shared our vision, and became part of VEDIC LAB.
Two Lions. One mission.
And a future brighter than ever!
Chapter 5:
What happens next?
Since filming earlier in the year, VEDIC LAB has become one of Switzerland’s fastest-growing wellness brands:
485% growth from
then to now!
40+ international
awards.
Excellent rated on
TrustPilot.
10,000+ happy
customers.
Together with our Lions, we’re expanding Ayurvedic science to the world, one clinically superior product at a time. The future is bright at VEDIC LAB.
A special Lions offer:
To celebrate the momentum, we’ve created four exclusive kits, each at 20% off.
Inside every kit is also a special Golden Ticket with a surprise prize!
Limited quantities only! once they’re gone, they’re gone.
FAQ
Where can I watch the show?
Can I also invest in VEDIC LAB?
What will change now that the Lions joined?
Are there more products coming soon?
Closing Note
From our small beginnings in Switzerland to the bright lights of Die Höhle der Löwen, the journey has been nothing short of transformative.We remain exactly who we were when we started: grounded in the science of Ayurveda, elevated by Swiss biotechnology, and fueled by an unshakable purpose — to reverse the impact of stress and restore balance in everyday life. Yet, we are now stronger, more motivated than ever! Thank you for believing in us, growing with us, and being part of this new chapter.
- Vera & Shivi
Co-founders, VEDIC LAB
Join 25,000+ others to benefit from exclusive insights, solutions and offers from Ayurvedic clinical sciences, curated by leading experts.
Scientific
Credible
No spam
VEDIC LAB® 2025.
